While truck wraps are generally less expensive than paint jobs, they do require an investment on your part. That being the case, you want to make sure you get the best price for the most skillful installation and the most durable wrap available. There are several steps you can take to save money and still get quality the next time you decide to wrap your truck.
Important price points include the installers you choose, the design (if any) you want, and the wrap material itself.
Know what you want
This first step is an easy one to miss, but before you can begin to research prices, you need to decide exactly what you want. Factor in your truck’s make and model, as well as what you want from the wrap. Do you want:
- a printed wrap that will advertise your company
- a simple color change wrap
- a high-end luxury wrap like carbon fiber or chrome
Just as you would visit more than one car dealership to make sure you get the best price on a new car, you should check out more than one installation company before signing up for your next wrap. Once you’ve settled on what you want, you can begin to contact wrap installers in your area for custom estimates tailored to your particular vehicle and exact specifications, rather than basing your decision on the generalized flat rates many companies feature on their websites. While gathering information, take extremely low estimates with a grain of salt—you don’t want to save money simply because the installer uses low-quality materials.
Have a plan. Follow it
Save even more money by creating a design plan before you visit your wrap installer of choice. If you walk through the door with no clear design in mind, the company will be more than happy to create one for you, but graphic design services don’t come cheap. That’s especially true when you add the hours you’ll pay for as you go over the designer’s suggestions and the additional time they’ll put in to make changes. It’s far less expensive if you go in—and stick with—a design plan of your own.
Choose your material
The wrap material you choose can have a serious impact on how much you pay. Weigh the pros and cons of each material, such as:
- The manufacturer. 3M and Avery are the most popular producers, because their wraps are durable and easy to install. (Cutting down on installation time could be another cost-saver.)
- Wrap grades and finishes. The vinyl used for a simple color change wrap will run you much less than a luxury carbon fiber wrap. (Plus, carbon fiber wrap installation is much more complex and time consuming.)
- Cast vinyl verses calendared vinyl. Cast vinyl—a higher-grade material that can be easily repositioned and/or removed—is more expensive than thicker calendared vinyl. Then again, cast vinyl is much more durable and designed to withstand the elements.
- Cheaper materials. You can decide to go cheaper, but you’ll wind up paying a lot more in the long run, because cheaper materials last months, rather than years.
Cut back on coverage
Obviously, wrapping parts of a your truck will be much less expensive than wrapping the whole vehicle. Even a half-wrap—on door panels, hood, and spoilers, for example—can provide effective advertising or deliver that one-of-a-kind customization you’re after.