One of the most difficult things to do in marketing is to distill a complicated concept down to a few meaningful words. You often hear of marketing companies being paid hundreds of thousands of dollars to develop a theme line of five or six words. You might think that’s a lot of money for a few…

Designing a vehicle wrap is more complex than designing other marketing materials because you’re designing a much larger piece, in 3 dimensions, that will be seen only for a brief time while moving. This makes every decision critical. Everything from software to messaging to image selection play a critical role, and a single poor choice can render an…