You know how important marketing can be and why a car wrap is helpful for your business. Studies show that properly designed advertisements attract glances. A glance is all you need to get someone interested in your produce or service, but what happens once a potential customer is attracted to your car wrap? At this point, it is crucial to pull the potential customer in. You may have a phone number or a website on the car wrap, but have you forgotten QR codes? The following are a few reasons why QR codes are crucial.
People are a little lazy
Statistics show that America is one of the laziest countries in the world. This is not exactly a bad thing; it is information that you can use for your benefit. When people see your wrap, they will have to type in your number or website into their smartphone. Some may do so, but every person is not willing to go through the trouble. This is why you want to give people the opportunity to simply scan the QR code, which will direct their internet browser directly to you.
Know how to use QR codes
Another reason you might want to consider a QR code for your car wrap deals with your particular business. The truth is that QR codes are relatively new, so they may not be as effective if your business is targeting an older generation. QR codes seem to work better for younger generations or millennials. The code is also very effective in certain industries like technology-based industries or even electronic-based companies.
You should also keep in mind that the QR code industry is getting better. In fact, there is talk that some companies are attempting to eliminate the need to download an app to read the QR code.
Make QR codes enticing
Sure, most companies use the QR code to direct potential customers to a specific website. This could be effective, but what if you want you specific QR code to do a little more. Say, for example, that you want your QR code to direct a potential customer to your place of business? You can program the QR code to open a location on the Maps app to help potential customers get to you. Another thing that you can do is direct a potential customer to a YouTube video or blog post that teaches them something relating to your business. Preferably the video or post should be your creation. It has been shown that people respond well to businesses that try to teach rather than simply advertise their business.
As you can see, there are a few reasons why you should consider using a QR code on your car wrap advertisement.